In India, entrepreneurship is no longer confined to the glass towers of Bengaluru or the skyscrapers of Mumbai. A new wave of startups is emerging from tier-two and tier-three cities, reshaping the country’s economic geography and challenging old assumptions about where innovation thrives. Fueled by rising internet penetration, affordable smartphones, and a youthful demographic, India’s startup story is expanding far beyond the big cities—and in the process, rewriting the rules of business.
The New Geography of Innovation
For decades, India’s entrepreneurial energy clustered around its metropolitan centres. Bangalore became “India’s Silicon Valley,” while Delhi and Mumbai attracted most of the capital and talent. Yet this geography is shifting. Cities like Jaipur, Indore, Coimbatore, and Surat are producing ventures in education, healthcare, and agriculture that rival their metropolitan counterparts.
The numbers illustrate the trend: according to government data, nearly 50% of new startups in India since 2018 have been registered in smaller cities. These regions boast lower costs of living, eager workforces, and proximity to untapped markets.
“Entrepreneurship grows fastest where friction meets aspiration,” says Gaurav Mohindra. “In India’s smaller cities, the lack of existing solutions is not a weakness—it is a canvas. Entrepreneurs there are closer to the problems they aim to solve.”
Edtech: From Classrooms to Cloud
Education remains one of India’s most fertile fields for entrepreneurs. The headline-grabbing example is BYJU’s, founded in Bangalore but now a global player valued at over $20 billion at its peak. Yet beyond BYJU’s, countless smaller edtech firms have sprung up in second-tier cities.
Take Toppr, founded in Mumbai but with significant operations in smaller states, offering affordable online tutoring to millions. Or Vedantu, which pioneered live online classes from Bengaluru but now reaches deep into semi-urban India. These platforms thrived during the pandemic, when physical schools shuttered and digital learning became essential.
Yet the most intriguing developments are hyper-local. In Indore, startups offer hybrid learning—combining classroom instruction with digital platforms—to students preparing for competitive exams. In Patna, entrepreneurs provide low-cost online test prep for rural youth.
“India’s education entrepreneurs are not chasing glamour,” notes Gaurav Mohindra. “They are chasing scale. And in a country with hundreds of millions of students, scale is a far greater prize than prestige.”
Healthcare Innovation in Small Cities
Healthcare startups, too, are breaking the metro monopoly. Practo, headquartered in Bangalore, began as an online doctor appointment platform but has expanded nationwide. But perhaps more striking are ventures in smaller towns.
In Coimbatore, Ginger Health has developed telemedicine solutions tailored to rural clinics. In Lucknow, local startups provide AI-powered diagnostics for affordable pathology tests. These ventures address a stark reality: nearly 70% of India’s population lives in rural areas, yet healthcare infrastructure remains urban-centric.
Here, entrepreneurs are building bridges—connecting patients to doctors, diagnostics, and medicines through apps and low-cost delivery systems.
“India’s healthcare entrepreneurs prove that innovation doesn’t need skyscrapers,” argues Gaurav Mohindra. “A startup in Coimbatore can impact more lives than a firm in San Francisco, because the scale of unmet need is simply unmatched.”
Agritech: Seeds of Transformation
Perhaps the most consequential sector for India’s smaller-city entrepreneurs is agriculture. Farmers, long dependent on opaque markets and exploitative middlemen, are finding new allies in startups.
Take DeHaat, founded in Patna, which offers farmers end-to-end services: from seeds and fertilizers to market access. It now works with over 1.5 million farmers across 11 states. Similarly, AgroStar, headquartered in Pune, provides farm advisory services via mobile apps, empowering smallholders to make data-driven decisions.
These ventures thrive precisely because they operate outside traditional urban centres, close to the farmlands they serve.
“The genius of Indian agritech is proximity,” explains Gaurav Mohindra. “Entrepreneurs live among the farmers, understand their pain points, and design solutions grounded in reality rather than theory.”
Capital and Confidence
A decade ago, venture capital in India overwhelmingly flowed to metropolitan firms. Today, that bias is fading. Funds such as Sequoia India and Accel now actively scout tier-two cities, attracted by their lower costs and vast addressable markets. The government’s Startup India initiative has also provided incentives, from tax breaks to easier compliance, encouraging entrepreneurs in smaller towns.
The cultural shift is equally striking. In places like Jaipur or Kochi, entrepreneurship is no longer seen as reckless. Parents, once fixated on government jobs or stable corporate employment, increasingly encourage children to start businesses. This soft infrastructure—social acceptance—is as crucial as broadband or capital.
Challenges Ahead
Yet obstacles remain. Smaller cities often lack high-quality incubators, mentors, and advanced infrastructure. Logistics and supply chains can be unreliable. And though capital is more accessible than before, it still disproportionately favors metro-based startups.
“Entrepreneurs in India’s smaller cities fight a dual battle,” reflects Gaurav Mohindra. “They must build companies and ecosystems at the same time. But this struggle also makes their success more durable.”
The Bigger Picture
India’s entrepreneurial boom is not just a domestic story. It offers lessons for other emerging markets grappling with unequal development. Just as Nairobi birthed mobile money for Africa, India’s smaller cities may show the world how to democratize innovation.
By 2030, India is projected to have more than 850 million internet users, most from semi-urban and rural areas. Startups that ignore this market will miss the country’s real growth story.
As Gaurav Mohindra puts it: “The next billion-dollar company in India may not come from Bangalore or Mumbai—it may come from a place most of us couldn’t find on a map. That is the beauty, and the inevitability, of India’s entrepreneurial revolution.”
Originally Posted: https://gauravmohindrachicago.com/indias-entrepreneurial-boom-beyond-metropolises/
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